Deltek Talent Management - Senior Campaign and Marketing Strategist

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Senior Campaign and Marketing Strategist - (993570.1)

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Organizational Unit

University of Victoria -> VP External Relations -> UVic Communications & Marketing

Location

University of Victoria - Victoria, BC V8W 2Y2 CA (Primary)

Posting Close Date

11 March 2026

Please note that positions will close at 4 p.m. on the closing date.

FTE

1.0

Salary Grade

$79,376.00 - $103,243.00

Additional Posting Information

N/A

Salary posted will be pro-rated based on FTE and achieved as per the collective agreement, if applicable.

Classification

SG12

Employee Group:

PEA - Regular

# of Hires Needed

Category

Advertising/Marketing

About this Opportunity

The University of Victoria is one of Victoria's largest employers and one of Canada’s best diversity employers. Together we are more than 5,000 dedicated faculty, librarians and staff supporting the University of Victoria’s diverse academic programs, world-class research and commitment to civic engagement.

University Communications and Marketing positions and promotes UVic across various channels. We build familiarity, affinity and trust with our audiences, by:

Creating institutional-level marketing and communications strategies and campaigns
Telling UVic stories through a variety of media
Providing a user-centered website experience
Managing and evolving UVic’s brand story, guidelines and assets
Empowering and enabling the campus community to tell their part of the UVic story

This work strengthens public perception of UVic, which improves our reputation and attracts support.

We’re seeking a Senior Campaign and Marketing Strategist to provide strategic leadership and hands-on expertise across complex marketing and campaign initiatives. In this role, you'll ensure that campaigns are grounded in audience research, aligned with institutional priorities and delivered through integrated, multi-channel approaches.

If you’re a marketing-savvy, team-centred professional with a passion for supporting higher education, we invite you to apply and become a member of our fun and dynamic department.

As a part of your application, please include a cover letter that demonstrates your experience developing and implementing integrated marketing and campaign strategies that support organizational priorities and deliver measurable results.

If you have questions about this opportunity, please contact James Gutteridge at jgutteridge@uvic.ca.

*This position is eligible for a hybrid flex arrangement*

The salary range for this position is:

Recruitment range:  $79,376 - $87,518 starting salary determined by the PEA Collective Agreement.
Performance range: $103,243 salary range ceiling is available through annual performance increases.

Job Summary

Mandate:
Reporting to the Manager, Paid Marketing, Analytics and Systems, the Senior Campaign and Marketing Strategist provides strategic leadership and hands-on expertise across complex marketing and campaign initiatives at UVic. The role ensures that campaigns are grounded in audience research, aligned with institutional priorities and delivered through integrated, multi-channel approaches.

Objectives:

Lead the development and implementation of integrated marketing and campaign strategies that support institutional priorities and deliver measurable results
Lead campaign research using audience understanding, data and performance analysis to inform strategic direction
Guide internal teams and partners to inform objectives and success measures, ensure effective delivery and scalable ways of working and meet outcomes
Contribute to improved consistency, prioritization and sustainability in how marketing campaigns are planned and delivered across University Communications and Marketing

Workload may increase during key campaign milestones or launch periods.

Job Requirements

This position requires a level of education, training, and experience equivalent to an undergraduate credential in communications, advertising or marketing, or a related field plus minimum 5 years of relevant experience in campaign planning and project coordination. An equivalent combination of education, training, and experience may be considered.

Knowledge, skills, and abilities include:

Commitment to valuing diversity and contributing to an inclusive and respectful working and learning environment.
Strong knowledge of integrated marketing principles, including campaign strategy, audience development and cross-channel planning across paid, earned and owned media
Strong data and analytics skills, with the ability to interpret performance data, identify insights and translate findings into strategic and tactical recommendations
Strong working knowledge of market research techniques and methodologies, including qualitative and quantitative approaches to audience insight and campaign evaluation
Strong working knowledge of current digital advertising platforms, including social and programmatic
Demonstrated ability to lead complex marketing initiatives that combine strategic planning with hands-on execution, exercising sound judgment about when and how to engage directly
Strong project leadership and project management skills, with the ability to manage multiple initiatives simultaneously, balance competing priorities and deliver outcomes within desired timelines
Proven ability to identify, assess and resolve complex issues, develop practical solutions and implement effective strategies in dynamic and evolving environments
Strong budget management skills, including planning, managing, and optimizing annual campaign budgets to achieve measurable outcomes and return on investment
Ability to work collaboratively across functions, providing strategic guidance to colleagues and partners
Excellent interpersonal, written, and verbal communication skills, with the ability to build trust, influence decision-making

Territory Acknowledgement: We acknowledge and respect the Lək̓ʷəŋən (Songhees and Xʷsepsəm/Esquimalt) Peoples on whose territory the university stands, and the Lək̓ʷəŋən and WSÁNEĆ Peoples whose historical relationships with the land continue to this day.

Equity Statement: UVic is committed to upholding the values of equity, diversity, inclusion and human rights in our living, learning and work environments. In pursuit of our values, we seek members who are eager to actively participate in that shared responsibility. We actively encourage applications from members of historically and systemically marginalized groups.

Read our full equity statement here: www.uvic.ca/equitystatement.

Accessibility Statement: If you anticipate needing accommodations for any part of the application and hiring process contact: uviccareers@uvic.ca Any personal information provided will be maintained in confidence.

What UVic Offers: To learn more click here

Additional Information

993570 UC+M 2026 JD Senior Campaign and Marketing Strategist SG12

Job Details

Senior Campaign and Marketing Strategist - (993570.1)